Cactus.Works

Marketo email templates

Developed fully featured module library for use inside Marketo

The end goal

Reduce email marketing dependency on developers to code each communication, and provide ways for marketers to own the production of their emails.

The existing problem

The client was originally developing each email individually using a variety of templates. I built a flexible, modular template for use inside the Marketo drag-and-drop email editor.

The challenge

Each module needed to work in a wide range of design contexts. I wanted to focus on reusability to reduce the amount of repeatitive modules and total code in the final template.

The result